Check.
Brand Identity

Client
Score Mobility

Agency
DentsuAchtung!

Role
Creative Direction

Art Direction
Design
Joost Huver

Ready to hit the city streets and explore the city? Check! We crafted a distinctive brand identity for an exciting new e-scooter startup.

Everything at Check revolves around ease of use. DentsuAchtung! has fully integrated this focus on user-friendliness into the brand identity, including the name, the app, and the campaign. Ready to hit the city? Check."

Paul van Merrienboer, Managing Director at Check, says, "Everything we do with Check is aimed at making things easy for our customers. This is reflected in the name that DentsuAchtung! created for us, in the e-scooters themselves, and our app. Combined with a brand identity that stands out on the streets, we are fully confident in the nationwide rollout we are currently undertaking!"

We infused Check. with a sense of "urban urgency." Need to get something done? Want to go somewhere? No, do you need to be somewhere? Do it NOW! Grab a Check. And tick it off your daily schedule. 

Visiting grandma for a much-needed catch-up? Check! Hanging out with friends in Vondelpark? Check! Going wild at Rotown tonight? Check! On-demand, always available, and, above all, sustainable.

Clear, fresh, and recognizable is what we aimed for. It became the most eye-catching scooter in the Dutch cityscape.

Services

Art Direction
Creative Direction
Creative Consulting
Brand Identity
Graphic Design
Book Design
Packaging
Illustration
Typographic Design
Lettering

Select clients

SEGA®
Square Enix®
Guerrilla Games
Cook and Becker
Incredible Time Machine
Prometheus
Querido
BBBLGM™
BNNVARA
Porsche

Awards

ADCN
Cannes Lion
Dutch Design Award

Juries

ADCN
AD&D
Spin Awards
Dutch Design Awards

News

I'm currently in the process of creating two unique typefaces, a collectible Brand Kit, two Brand Identities, and also working on a restyle project.

© Bart Heideman — 2024

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